Following a BSc in Psychology from Goldsmiths College University of London, John Hollands career began in sales and marketing. Rapidly climbing the career ladder, John Hollands progressed through distribution
manager and creative director to the position of assistant publisher of the What's On and Where Guides taking responsibility for maximising revenue of the series. John Hollands later became publisher of What's On and Where and was the founder of Real World Print and Design.
With over 12 years' customer side sales experience and 10 years in design and print, John Hollands
has advised a broad range of companies from large publishing companies such as HELLO! to
retailers such as The Body Shop and smaller SMEs such as Dreams Come True Charity, Dodson and
Horrell animal feed specialists, Chichester Golf Club and Morton's Fork Catering.
Using his knowledge of the theoretical and conceptual foundations of consumer psychology John
Hollands specialises in the development of integrated marketing and communication programmes for
both b2c and b2b markets.